ABOUT
THE STORY BEHIND ETCREATIONS®
There are clothes we wear once and forget about. And then there are those we love, reinvent, and keep because they adapt to us, not the other way around. That's exactly the feeling we wanted to create with ET CRÉATIONS. A brand that doesn't dictate how you dress . But one that understands that your body, your life, and your desires evolve, and that your wardrobe deserves to keep pace with flexibility, awareness, and high standards.
When Eva discovered the excesses of fast fashion, she felt something was wrong . How could she continue to buy, consume, and throw away… when nothing truly resonated with her, neither on her skin nor in her heart? She searched for alternatives: pieces designed with ethics in mind, but also with desire, adaptability, and comfort. But the more she searched, the more obvious it became: no brand met all her expectations. So, she decided to create her own . From scratch. With Delphine, her creative partner, they launched ET CRÉATIONS.
A brand founded on a somewhat crazy but profoundly right bet: to offer beautiful, intelligent, adjustable and eco-conscious fashion, without compromise.
OUR CORE VALUES
What Drives Everything We Create (And Why You Feel It Every Time You Wear ET)
ADAPTABLE
Our clothes adapt to you, not the other way around. Your body changes, and so does your mood: our pieces follow. One top, multiple ways to wear it.
Less shopping, more possibilities.
RESPONSIBLE
We do less, but we do better. Each piece is designed with sustainable materials, in family workshops in Portugal. No greenwashing, just concrete action.
For you, and for tomorrow.
ABSOLUTE EXCELLENCE
For us, everything must be perfect: fit, comfort, quality, durability. We don't create fashionable clothes; we create essentials that last, that enhance, that liberate.
Dressing yourself should never be a compromise.
the creation stages
etcréations® over time
2020
The turning point
Eva discovers the inner workings of fast fashion. She realizes that most of the clothes she buys don't really suit her body or reflect her values. She looks for an alternative. But everything feels fake, too much like marketing, not aligned with her values. So she says to herself: okay, I'm going to create what I can't find.
2021
The birth of a bet
Eva shares her idea with Delphine , her creative partner. Between doubts and wild dreams, they decide to take the plunge. Their mission? To create a clothing brand that is ADJUSTABLE, ECO-FRIENDLY, AND HIGH-QUALITY— pieces that truly adapt to real life. And so , ET CRÉATIONS® is born.
2022
The first prototypes
After months of struggles, testing, fabric selection, pattern making, and adjustments, the first adjustable pieces are taking shape. Everything is produced in Portugal , available for pre-order , following a " less is more" philosophy. The first pre-order is launched. The community is starting to form. The vibe is catching on.
2023
The community is growing
Word of mouth is working. Customers are becoming natural ambassadors . The pieces are being worn, shared, and recommended. Dozens of different body types, sizes, and vibes are wearing ET tops. The Groupe De Cops program is launched: a team of free and committed women who wear the brand with pride.
2024
Intention becomes movement
The brand affirms its values :
- radical adaptability
- total responsibility
- Non-negotiable requirement
The designs are becoming more refined. Delivery times are being optimized. The storytelling is becoming stronger, more personal. The customer no longer just wants "a top." She wants her top AND the one that understands her body, her rhythm, her life.
2025
The year of great ambitions
New cuts are arriving. New colors. Collaborations are in the works. But one thing will never change: ET CRÉATIONS® is more than a brand. It's an answer to the urgent need for ethical fashion that speaks the truth and respects women and the planet .