Eva discovers the inner workings of fast fashion. She realizes that most of the clothes she buys don't really suit her body or reflect her values. She looks for an alternative. But everything feels fake, too much like marketing, not aligned with her values. So she says to herself: okay, I'm going to create what I can't find.
2021
The birth of a bet
Eva shares her idea with Delphine , her creative partner. Between doubts and wild dreams, they decide to take the plunge. Their mission? To create a clothing brand that is ADJUSTABLE, ECO-FRIENDLY, AND HIGH-QUALITY— pieces that truly adapt to real life. And so , ET CRÉATIONS® is born.
2022
The first prototypes
After months of struggles, testing, fabric selection, pattern making, and adjustments, the first adjustable pieces are taking shape. Everything is produced in Portugal , available for pre-order , following a " less is more" philosophy. The first pre-order is launched. The community is starting to form. The vibe is catching on.
2023
The community is growing
Word of mouth is working. Customers are becoming natural ambassadors . The pieces are being worn, shared, and recommended. Dozens of different body types, sizes, and vibes are wearing ET tops. The Groupe De Cops program is launched: a team of free and committed women who wear the brand with pride.
2024
Intention becomes movement
The brand affirms its values :
radical adaptability
total responsibility
Non-negotiable requirement
The designs are becoming more refined. Delivery times are being optimized. The storytelling is becoming stronger, more personal. The customer no longer just wants "a top." She wants her top AND the one that understands her body, her rhythm, her life.
2025
The year of great ambitions
New cuts are arriving. New colors. Collaborations are in the works. But one thing will never change: ET CRÉATIONS® is more than a brand. It's an answer to the urgent need for ethical fashion that speaks the truth and respects women and the planet .
